Since its creation in the 1970s by Frederick Charles Herzog, better known as Mr. Zog, Mr. Zog's Sex Wax has become an iconic brand in the surfing world. Originally from California, where he grew up surrounded by waves and studied at the University of California at Santa Barbara, Mr. Zog was ideally placed to understand the needs of surfers.

The genesis of Sex Wax dates back to the early 70s. Mr. Zog, then head of a small surf store in Goleta, teamed up with Nate Skinner, a chemist, to develop a revolutionary wax formula. Their collaboration bore fruit, and after several trials, they perfected the perfect formula that dramatically improved grip on surfboards. Thus was born the legendary Sex Wax.

Shapers-Club- A round sticker for m. Zog sexual wax for surfboards, with bold text along the top and bottom edges and a central logo, in red, black and white. -surfshop-surfboard
Shapers-Club- A round sticker for m. Zog sexual wax for surfboards, with bold text along the top and bottom edges and a central logo, in red, black and white. -surfshop-surfboard

The name "Sex Wax"and its slogan "The best for your stick" play on an image that's both provocative and parodic, a marketing strategy that hasn't failed to get people talking. Indeed, this sexually suggestive approach has attracted attention, provoked diverse reactions and even led to the banning of the brand's logos in certain locations.

Beyond its proven effectiveness, Sex Wax has established itself as a symbol of counter-culture thanks to its unique marketing. The brand's stickers and promotional T-shirts quickly became collectors' items, prized even by those who don't surf.

The product range has expanded over the years. Initially designed specifically for surfing, Sex Wax now offers variants suitable for different water temperatures and even other sports such as snowboarding and ice hockey. Each product, like Quick HumpsReally Tacky, and Navel Waxis designed to meet the specific requirements of each activity.

In response to the popularity of its unique fragrance, Mr. Zog's has also diversified its range to include air fresheners and scented candles, enabling fans to enjoy the distinctive aroma of Sex Wax in various contexts of their daily lives.

Today, Sex Wax remains a preferred choice among surfers worldwide, recognized for its effectiveness and distinctive brand identity, confirming its iconic status in the surfing world.