Gordon & Smith (G&S) isn't just a brand, it's a legend that has spanned the decades, shaping the world of surfing and skateboarding with an indelible imprint. Founded by Larry Gordon and Floyd Smith, two enthusiasts who turned their love of the waves into a pioneering company, G&S symbolizes the innovation and community spirit of surfing and skateboarding.
Innovation at the Heart of History
The G&S story begins in the 1950s, when surfboards were a far cry from what we know today, being heavy and unwieldy. It was here that Larry Gordon, with his background in chemistry, revolutionized the surfing world by introducing polyurethane as a manufacturing material. This major innovation quickly set G&S apart, offering surfers lighter, higher-performance boards.
Skateboarding exploded in popularity in the 70s. G&S, already well established in the surfing world, seized the opportunity and became one of the most influential companies in the sector. With the production of Fibreflex skateboards and the establishment of sponsored professional teams, G&S made a major contribution to the evolution of the sport.
Beyond Surf and Skate: A Lifestyle Brand
G&S's entry into the clothing sector in the 80s marked a new stage. The brand established itself as a benchmark not only in sports equipment, but also in the lifestyle of board sports enthusiasts. The T-shirts and sweatshirts now available from ShapersClub.com continue this tradition, combining quality, comfort and style.
A Family Heritage
Despite Larry Gordon's passing in 2016, his legacy lives on. His family continues to run the company with the same passion and commitment to innovation and quality. This durability is the guarantee of a brand that remains true to its values, while renewing itself to meet the expectations of new generations of surfers and skateboarders.
The Shapers Club team visits Gordon & Smith's San Diego workshop
Embark on the Gordon & Smith adventure
When you adopt a Gordon & Smith skateboard or don one of their iconic sweatshirts or t-shirts, you're not just wearing high-quality equipment; you're taking on a piece of history, that of a brand that has evolved with the times while remaining true to its roots. At ShapersClub.com, we're proud to continue this heritage, bringing you the very best of Gordon & Smith.
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